Millions of cigarette smokers across America use "Light" cigarettes under the false impression that they are safer than normal cigarettes. Effective marketing by the tobacco industry has made all the difference in mis-education of consumers. Light cigarette lawsuits are being filed across the country and around the world. Read more to discover if you are eligible for a light cigarette lawsuit.
Despite the fact that tobacco companies have been forced to admit their liability for marketing and selling their product under false pretenses and causing the deaths of millions of Americans for decades through thousands of tobacco lawsuits, they continue to fool consumers into thinking “low tar” cigarettes are less harmful than "regular" cigarette brands.
It has been indicated by a 2005 study from the Roswell Park Cancer Institute in Buffalo, New York, and published in the August, 2005 issue of the American Journal of Preventative Medicine that people truly believe that these light cigarettes are better for them. As much as 25% of those surveyed who were aware of these low tar brand cigarettes believed the tobacco companies assertion that these cigarettes would be less likely to harm smokers.
In 2005 and 2006 there have been several studies published that show the low tar and light cigarette alternatives are still just as dangerous as their “regular” counterparts- enabling their users to inhale just as many toxins and cancer causing agents as regular cigarettes.
First, the indicators and measurements used by the tobacco industry questionable. Recent studies have indicated that the current ISO (International Organization for Standardization) standards are ineffective and outdated and that these “independent standards” aid the tobacco industry far more than the consumers who are in potential danger.
Secondly, the method by which light smokers inhale and use cigarettes may actually be countering any of the possible benefits of "light" cigarettes. For instance, the way smokers hold the cigarette can actually inhibit the functionality of the filter by blocking ventilation holes specifically designed to lighten the density of smoke with clean air.
Finally, many low tar cigarette smokers have switched from regular cigarettes to light cigarettes, hoping to improve their health without having to kick the habit of regular cigarettes. This switch can actually provoke compensatory behaviors as smokers inhale more deeply from low tar cigarettes in order to achieve the same feelings as those triggered by regular cigarettes. In some cases, smokers actually began smoking more packs per day of low tar cigarettes without truly understanding the consequences.
Although tobacco companies knew these light cigarettes were no healthier, they continued to market them as being better for the consumer. A study published in The Lancet by author David Hammond and his contemporaries at the University of Waterloo in Ontario, Canada states that internal company documents reviewed clearly indicate “…a deliberate strategy whereby BAT (British American Tobacco) and ITL (Imperial Tobacco Limited) designed products that would fool their consumers and regulators into thinking these products were safer or less hazardous when they were not.”
The effectiveness of the marketing campaign coupled with the behavioral habits of light or low tar cigarette smokers clearly indicate a huge and continuing problem with the tobacco companies. This disingenuous marketing ploy has caused illness and death in millions of Americans and many of those victims and their families are entitled to compensation based on the tenets of product liability. You may be eligible to file a light cigarette tobacco lawsuit today.