Defective Product Liability | Cigarettes & Tobacco / Smoking

“Light” Cigarette / “Low Tar” News

Public Makes False Assumptions from Cigarette Ads

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At a glance:

A study of how consumers interpret advertising for a new low-nicotine cigarette reveals that almost half made false assumptions about the overall safety of the product.
 
Nicotine is not the only harmful component of cigarette smoke, and thus the cigarette is still dangerous.
 
The study suggests the need for public education campaigns.

Are low-nicotine cigarettes safe?

myDNA.com - 3/28/2006 3:15 AM

Lerman led a research team that examined the response of 200 regular smokers to a Quest cigarette print advertisement using a mall intercept survey approach. Participants viewed a single Quest cigarette print advertisement and then were asked to answer a series of questions about their smoking and quitting history, beliefs about Quest cigarettes, perceived vulnerability to the health effects of smoking and the "need for cognition" (how much people like to think critically about information).
 
Researchers found that as many as 45 percent of smokers made false inferences about the tar content of Quest cigarettes. Also, smokers who felt less vulnerable to the health effects of smoking and who do not enjoy thinking critically about issues made more false inferences about the potential harms of Q
 
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